Behind The Coffee Bean
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K’Chăm - Lâm Đồng
With little but determination, K’Chăm turned low-quality coffee into hope. She founded Yu M’nang to lift her village out of hardship - bean by bean. Today, her cooperative sustains both land and livelihoods. Her children grow up among coffee trees, learning not just how to brew, but how to think, to dream - over quiet games of chess.
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Binh - Sơn La
Binh put her wedding on hold to grow something bigger - an organic coffee farm rooted in care and vision. As the heart of Ara-tay, she helps Thai women in her province see the worth in every bean. Her days are filled with soil, sunlight, and purpose. Her evenings, with her fiancé, are quiet - shared over cups they’ve both fought to perfect.
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Anh Pha - Điện Biên
Every morning, Anh Pha walks among her trees, tending to them like children - gently, patiently, without fail. On her small farm in Điện Biên, coffee grows through care, not haste. Her quiet hands shape both the land and the lives around her, including the little ones who watch, learn, and grow beside her.
Where Every Bean Begins
We believe great coffee starts at the farm - and great change starts with respect.
Our mission is to champion Vietnamese coffee by empowering the hands behind every bean: ethnic minority women farmers.
Through fair trade, storytelling, and your honest feedback, we're crafting blends that matter - to you, and to them.
More Than A Drink
Grown with love. Misjudged for too long.
Vietnamese coffee was once seen as low-grade - but that’s changing. Our robusta is bold, earthy, and nutty, ranked by Taste Atlas as the world’s second-best coffee drink. Behind each bean are skilled farmers reshaping its reputation with every harvest.
More Than Coffee. It’s Vietnam in a Cup.
Grown in Vietnam’s highlands, our coffee reflects the strength of this land and the hands that care for it - many of them women leading quiet change in their communities. We partner directly with local farmers to uphold quality from farm to roast, crafting each batch for bold, honest flavor. Every box celebrates the spirit of Vietnam: resilient, skillful, and proudly homegrown.
Sip Bold. Give Back.
We believe great coffee should come with fair pay. By connecting you directly to farmers - especially women from Vietnam’s ethnic communities - we help them earn more from every box, not lose it to middlemen. Your purchase isn’t just a drink; it’s a step toward economic independence and pride for those who grow it.
Grown with Care. Grounded in Respect.
Our farmers treat the land with the same care they give their coffee - because to them, it’s all connected. They use organic compost, protect native forests, and grow under shade trees to keep the ecosystem in balance. By farming this way, they’re not just growing coffee; they’re restoring the land they call home.
Crafted With Patience And Pride
Find the Coffee That Matches Your Taste
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Drip Bag
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Ground Coffee
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Whole Bean
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What We Stand For
